TECHNOLAM X RIFLESSI 2021
Technolam in participation with Riflessi will take part in the Salone del Mobile 2021, which will take place from the 5th to the 10th of September at Fiera Milano, Rho.
After the cancellation of the 2020 edition, the most important event dedicated to design is back by popular demand: the Salone del Mobile! The 2021 edition is called Superpersalone and was curated by architect Stefano Boeri. The event that every year attracts thousands of architects, brands, designers and interior design studios will be held from the 5th to the 10th of September at Fiera Milano Rho. Many changes have been disclosed to make this edition even more inclusive, rich, safe, lively and sustainable.
It starts with the exhibition layout which is spread over four pavilions. This year the classic booth is put aside: exhibitors will have modular vertical walls at their disposal that will make up a large “exhibition hall”. To incorporate the technological side, each product will be equipped with a QR code that allows visitors to have additional information, get in touch with companies and make purchases. The environment is intended to be a symbol of openness and sharing, accessible this year every day to the general public. Thanks to the incredible ability of the Salone del Mobile to reinvent itself, the visitor will have the opportunity to freely explore a huge space entirely dedicated to creativity.
With regard to sustainability, a priority theme for many exhibitors and visitors, all the materials and components of the setting are designed to be disassembled and reused. In addition, thanks to the collaboration with Forestami, a green area will welcome visitors at the Porta Est entrance of the fair. The trees used, at the end of the event, will be planted in the Milan metropolitan area.
Ultimately, it will be an edition dedicated to participation and as never before, a symbol of restart for the entire sector. This year the Salone will be animated by 423 brands and 50 independent designers, 48 international design schools, the most influential personalities of today’s creative landscape and six great chefs.
Technolam in participation with Riflessi will also join the 2021 edition. Both ambassadors of the authentic Made In Italy, the two brands have found a passion for creating high-quality products that synthesize perfectly aesthetics and functionality. The collaboration focuses on creativity, “know-how” and an all-Italian sensitivity for design.
Riflessi will be present in Hall 3, Aisle E18 in a space divided into three modules. They will be dedicated to a selection of furnishings and accessories that made the history of the company. Among the series Shangai, Cubric, Living, Picasso, Segno, Perla, Sofia, Carmen, Lilia, it will be possible to discover the characteristic combination of style and functionality “made in Riflessi” as well as the customizations. The Technolam large-sized porcelain stoneware slabs will be the backdrop to Riflessi’s extraordinary creations. The slabs will dress the walls of the exhibition space, showcasing a skillful mix of design, innovation and elegance.
For the Milan Design Week (or Fuorisalone) the Riflessi Store located in Piazza Velasca 6 presents A New Past. The exhibition is dedicated to new products and the new look of the underground floor, completely renovated for the occasion with Technolam porcelain stoneware slabs. Floors and walls will show off a modern, original and creative look that showcases the technical collection, the Blufango collection and the Opificio compositions. By appointment, it will also be possible to explore the wide range of collections together with the Technolam staff.